Navigating through federal and state regulations for the import,export and distribution of beverage alcohol can be a complex process.Bringing product to market requires compliance with innumerable federal and state regulations and licenses at both levels of government.

A misstep in this process will delay product launches, alienate customers and cost significant sums of money. Let Mr. Berkman manage these complex compliance and licensing matters while you are free to focus on brand building,distribution and sales matters.

Business Consulting for Importers and Marketers of Alcoholic Beverages

Brad is well versed in all aspects of the importation and distribution of beverage alcohol into the U.S. from sourcing and securing brands from foreign suppliers to placing brands at the retail level and everything in between. Services include:

Developing plans for and executing on:

Brand sourcing.

Negotiating realistic contracts with foreign suppliers.

Developing brand identity.

Brand pricing, programming and promotions.

Developing distribution strategies including identifying optimal wholesalers in the various markets and negotiating brand placement.

Negotiating and ensuring optimal pricing at the distributor level.

Developing and negotiating with distributors on distribution and sales goals and strategies and ensuring execution.

Developing sales and marketing strategies and promotions to optimize distributor performance and increase sales at both on and off premise locations.

Developing key account sales strategies to include key on-premise, off-premise independents and chain accounts.

Development of sales staff and/or broker network including product training.

Developing systems to track sales and depletions to ensure timely re-ordering.